Accor is plotting all-inclusive expansion into the Mediterranean and Caribbean, with plans to roughly double its global all-inclusive footprint by 2024.
Accor first dipped its toe into the all-inclusive space in 2016, when the company entered into a joint venture with high-end all-inclusive brand Rixos. The pair currently have a footprint of around 20 all-inclusive properties, primarily in markets like Turkey, the UAE, Egypt and Kazakhstan.
According to Jean-Jacques Morin, Accor’s deputy CEO and CFO, Accor plans to open 20 more all-inclusives over the next two years, including resorts flagged under Accor’s Fairmont, Sofitel, Pullman, Swissotel and Movenpick brands.
In addition to the Mediterranean and Caribbean, Morin told Travel Weekly that there’s longer-term opportunity to potentially expand the company’s all-inclusive reach to Asia and Australia.
Accor’s all-inclusives will be family-friendly, with an outsized focus on high-quality dining and entertainment, as well as the incorporation of local cultural elements.
The company’s accelerated push into premium and luxury all-inclusives comes as other major hospitality players, including Hyatt and Hilton, ramp up their investment in the sector.
Source: Read Full Article