Richard Branson made waves in the cruise industry as he launched Virgin's first ever cruise ship in Dover.
The Scarlet Lady is the first of four ships for cruise line Virgin Voyages and will offer everything from vegan brunches to an on-board tattoo parlour for passengers – or as Branson calls them, sailors.
However, a particular highlight that caught our attention are the Rockstar Suites, 78 lavish offerings for passengers who want that extra touch of glamour.
Designed by Tom Dixon's Design Research Studio, these elegant rooms have been inspired by mega yachts, with features including mood lighting, a personalised mini bar, hot tub, a guitar-clad music room and even some hammocks and star gazing loungers.
Oh, and guests staying at these suites will get access to private members' club Richard's Rooftop, early admission to the entertainment and restaurants, and even a private transfer to and from the ship in Miami.
But for the full A-list treatment, it's the Mega RockStar Suites which need to be on your radar – and there will only be 15 of them on board.
Here, expect huge rooms with large beds, ensuite bathrooms, vanity tables and spacious balconies from which you can take in some of the best views. (In fact, Geri Horner shared a sneak peek when she got to discover them ahead of the launch).
First look at new Virgin cruise ship Scarlet Lady including the lavish suites
Then, there are the perks.
We're talking a dedicated hair and make-up crew on hand to get you glammed up before dinner, unlimited complimentary beverages in all the bars and restaurants on board, and a free personalised bottomless bar in your room.
Even at the ports of call, there'll be extra glamour on offer thanks to bespoke experiences and transfers.
Oh, and if it all gets a bit too much, then there's always the Redemption Spa, a mermaid-inspired hideaway with a hydrotherapy pool, mud room, salt room and plunge pools.
Branson's first venture into cruise won't be offering a traditional cruise holiday; instead, the business mogul is looking to target a younger millennial market on his adults-only ships.
As a result there will be plenty of quirky experiences on-board, most notably the on-board tattoo parlour where sailors can get inkings, as well as the themed brunches ranging from vegan menus to brunches with live drag acts.
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