Southwest launches (another) $39 fare sale to woo pandemic travelers

Cheap fares have ruled the airline industry this year as airlines struggle to fill a shrunken number of seats during the coronavirus pandemic, and there’s no sign it will end anytime soon.

Southwest Airlines on Tuesday launched another three-day fare sale, with travel dates into February on most routes and as late as April on flights to Hawaii. The nation’s largest domestic carrier generally has two big fare sales a year, in June and October,but has tossed that calendar out this year.

The latest sale is the third broad sale since May and the second to feature round trip fares starting at $39 one way on short flights.

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