Ride hailing app Uber has announced the launch of a UberFamily rides option in Dubai

UberFamily has been introduced in response to greater demand for child-friendly travel from riders in Dubai.

Ride hailing app Uber has announced the launch of a UberFamily rides option in Dubai.

Riders now have the option to book a ride using Uber with a child car seat, the company said in a statement.

It said UberFamily has been introduced in response to greater demand for child-friendly travel from riders in Dubai.

“As transport needs in the region evolve, we are continuing to introduce products that meet local demands and broadening access to riders who are looking for greater flexibility and ease of access. We are constantly adapting our technology to design solutions that improve mobility while keeping safety and reliability top of mind,” said Rifad Mahasneh, general manager of Uber in the GCC and Levant.

“Our latest offering UberFamily is for the ever-changing needs of busy families and their loved ones, and we are committed to building locally using our global experience to continue making it reliable and convenient for everyone to get around.”

Uber has previously introduced a number of features and products to the region including anonymizing rider details, the ability to share trips with loved ones, reminding riders to check their ride details, and having a dedicated safety centre for additional guidance and support.

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