Many travellers have been forced to put their holiday and travel plans on hold recently due to the devastating impact of COVID-19. From lockdown to continuing travel restrictions, citizens across the world have been forced to cancel and re-book their summer holidays. The Foreign and Commonwealth Office (FCO) has even advised British citizens that non-essential international travel has been suspended “indefinitely”.
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But now, the World Travel & Tourism Council (WTTC) is launching a campaign today to boost lockdown morale for those travellers who are stuck indoors.
The new campaign is called #TogetherInTravel and is aimed at the global travel and tourism community.
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The idea is to share the hashtag “TogetherInTravel” with a video or photo from a holiday or a particularly memorable moment while on holiday.
The campaign will boost lockdown morale by filling social media feeds with stories from around the world.
But other than just ousting holiday blues in lockdown, the campaign also shows how important the travel industry is to people all over the world.
The campaign will begin at 11am BST and will give people an opportunity to look through those old holiday snaps and get inspired by other people’s memories.
The website for the campaign shared a poignant message.
It read: “At a time when new travel stories cannot be made, let’s take a moment to reflect on our most special, inspiring travel memories and share them with the world using #TogetherInTravel.
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“Even though we can’t leave home right now, as a community we can fill social media with stories, images, videos, and more to keep the spirit of travel well and truly alive.”
The WTTC warned that the coronavirus pandemic could cut 50 million jobs worldwide in the travel and tourism sector, with the industry currently accounting for 10 percent of global GDP.
Of the 50million jobs, around 30million would be lost in Asia, seven million in Europe and five million in the Americas with the rest from other continents.
Gloria Guevara, President & CEO of WTTC, added that travel “touches everyone” and is critical to the global economy.
She said: “Dreaming is part of our zest for life and our new campaign encourages thoughts of the brighter days ahead.
“Travel and Tourism is a critical sector to the global economy, accounting for one in four of all new jobs worldwide and contributing 10.3 percent to GDP.
“Our sector touches everyone.
“It builds communities, reduces poverty in the world and improves the social impact of everyday lives.
“Yet we are uniquely exposed at this time due to Covid-19.
“The concept for the #TogetherInTravel campaign was borne out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that we are one global community, and one where travel brings us closer, at the right time.
“Our message is that everyone can still stay inspired with future travel ideas and bookings – and in the meantime be part of a virtual space for sharing, connecting, and collectively inspiring.
“We want to thank Amanda Hills, President of MMGY Hills Balfour and her team for their efforts in building this campaign with donated time, and we hope that as many people as possible will share the video, as we look forward to a future time when we will be able to travel again.”
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